Start with the whole year
The initial build price is only one part of a website’s cost. Ask what happens after launch: where the site is hosted, who maintains it, how updates are billed, and what your team will need to manage.
Put your own time in the comparison
A DIY website can keep cash costs lower, but someone still needs to plan pages, write content, arrange images, check mobile layouts, and maintain the result. Decide whether that is time you want to spend.
Understand the service agreement
Compare the actual scope and initial commitment. Relay’s monthly plan is $199 for a 12-month initial term, or $2,388 across that year. The annual option is $1,990 paid upfront. Both cover a focused marketing website and the included ongoing services.
Ask before you commit
Confirm the pages, content updates, domain arrangements, and anything beyond the standard scope. A clear agreement is more useful than a headline price by itself.